Per an article on Galley Cat – reading is on the rise in Japan among 10-20 year old girls (normally one of the least likely groups to actually read) due to a new format: the cell phone novel.
Yes, really. Short novels are being written in 70 word installments available for download on cell phones, which of course every girl in that age group has. And apparently these things are selling in the millions. I’m guessing the installments come as text messages, but I could be wrong.
I must be getting old. I can’t imagine reading a book that way.